WHAT ARE REELS & HOW CAN A REALTOR USE THEM?
Reels is a feature on Instagram that allows you to create short-form video content that can be shared with your followers and discovered by the wider Instagram community. Here are some steps to help you get started on creating Reels: Open the Instagram app and navigate to the Reels feature. You can do this by swiping right from the Instagram home screen and selecting the Reels option. Once you’re in the Reels feature, you’ll see a camera viewfinder that you can use to create your video. You can record a video in one take or split it up into multiple clips. Before recording your Reel, you can customize it by adding music, filters, effects, and text. You can also adjust the speed of your video or use the timer feature to record hands-free. After recording your Reel, you can edit it by adding additional effects and trimming the length of the video. Once you’re happy with your Reel, you can add a caption and hashtags to help it reach a wider audience. You can also choose to share it to your profile or to the Reels Explore page, where it can be discovered by other Instagram users. Finally, you can track the performance of your Reel by checking the number of views, likes, comments, and shares it receives. Creating Reels can be a fun and engaging way to showcase your creativity and connect with your audience on Instagram. With a little practice and experimentation, you can create compelling Reels that resonate with your followers and help you grow your presence on the platform. As a realtor, there are many ways you can use Instagram Reels to showcase your properties and promote your real estate business. Here are a few ideas: Property Tours: Use Reels to create short video tours of your properties, highlighting their key features and amenities. You can add captions and music to make the video more engaging and shareable. Before-and-After Transformations: Show off the transformation of a property by creating a Reel that features before-and-after shots of a renovation project. This can be a great way to showcase your design and renovation skills, and attract potential clients who are interested in buying or selling properties that need some work. Tips and Tricks: Use Reels to share tips and advice with your audience, such as how to stage a property, how to get the best deal on a home, or how to navigate the home buying process. By offering valuable insights and information, you can establish yourself as a trusted resource for your followers and potential clients. Meet the Team: Use Reels to introduce your team to your followers, showcasing their expertise and experience in the real estate industry. This can help build trust and establish a personal connection with your audience. Local Area Highlights: Use Reels to showcase the local area surrounding your properties, such as nearby parks, restaurants, and other attractions. This can help potential clients get a better sense of the lifestyle and amenities that come with living in the area. By using Reels in creative and engaging ways, you can build your brand and establish a strong presence on Instagram, helping you connect with potential clients and grow your real estate business.
What Stops Us from Achieving Goals?
What Stops Us from Achieving Goals? By: Kara Macdonald January 1, 2021 Happy New Year! A clean slate, fresh start, new goals. Goals that we WILL achieve this time, NO MATTER WHAT. You start strong. You may have even written down your goals. Maybe broken them down my months? Weeks? DAYS? You’ve got this! January 1st: Exercise-check, Healthy Eating-check. Day 2 . . . still going strong. Maybe just one cookie. Maybe it’s better not to exercise EVERY day. Excuses wiggle in and before you know it, “maybe next year.” I have two theories as to why we don’t keep on keepin’ on. The first is excuses. It’s not easy to continue good habits. We have been doing the same things for a very long time. Giving up seems easier than continuing. My theory is you need to figure out the one thing that comes into your mind every time you’re about to quit and change your perspective. My excuse is “It doesn’t matter.” Those are dangerous words for me. I lost sixty pounds in 2019 and gained back thirty this year. It sucks. My clothes don’t fit. I don’t feel good, in general. I kept telling myself it doesn’t matter if I have seconds or thirds, it doesn’t matter if I literally never eat vegetables or drink water, it doesn’t matter if I have a sandwich at 9:00 when I had a perfectly normal, satisfying dinner three hours before. It’s a problem, y’all. But I keep telling myself, “I did it once and I can do it again.” And I will. Because it does matter. I matter. I have learned a lot this year about loving myself. I deserve to be healthy. I am capable of getting healthy. And I will feel so HAPPY when I get to my goal weight. So, I am combatting “It doesn’t matter” with “It does matter. And it is possible.” The second thing is we try to do too much all at once. This is why New Year’s resolutions don’t work. This is a marathon, not a race. Pick ONE THING to work on for one period. Maybe you decide to not eat after 6:00 for one month. Maybe you decide to walk one mile four times per week for one quarter. Maybe you decide to only eat out once per week for the year. Smaller goals done one at a time over time are so much easier to achieve and sustain. We don’t like this though. We want results FAST. But, think about that. We set many, lofty goals that we expect to achieve in a short amount of time. We don’t reach any of them and feel like a failure. Or, we set a few, attainable goals that are not overwhelming, achieve them and feel amazing. It’s not rocket science. Once you accept the fact that nothing is ever going to happen as quickly as we want it to, you can set a goal, decide that you’ll stay on track, and stick to it. And, if you fall off the wagon a couple times, brush yourself off and get back on. I wish you a healthy, successful, and happy new year! Kara MacdonaldFounder, KMac Training & Consulting(571) 432-9382