Hard Truths About Why Most Agents are Mediocre | Ep 15 | by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD015.mp3Welcome to The Real Deep Dive Podcast brought to you by Pruitt Title. Your host is Kara Macdonald and today she is joined by guest Kendyl Young from Glendale Diggs. We’re doing a kind of East Coast meets West Coast thing on the show today and it’s a riot. We’re so glad you tuned in! Kara and Kendyl are talking about title companies. Famous for asking, “what do you actually do?” Kendyl is known for her frankness in the industry. Kara and Kendyl also dissect the giant lie that has been sold to many real estate agents. This explains why there are so many mediocre real estate agents entering the ranks every year and especially, why they stay. They are told that they are just one conversion training convention away from becoming a top agent. Kendyl scouts great real estate talent for her title company. the traits that make a great real estate agent aren’t as simple as you think. Kendyl looks for people who are professionals, people who have great experience and who have aspirations to be awesome, not aspirations to be rich. Kendyl Young serves Glendale, California and the Northern Los Angeles Valley. You can find her on Facebook: https://www.facebook.com/kendylyoung or on her website: http://glendalediggs.com/meet-the-team/kendyl-young/. She can also be reached by email: kendyl@glendalediggs.com Look for her on Twitter and Instagram @GlendaleDiggs.com
How To Protect Yourself Personally with Attorney Ashley Morgan – Ep 006 – by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD006.mp3You’re listening to the Real Deep Dive Podcast With Kara Macdonald Episode 006 brought to you by Pruitt Title! Today we are diving deep into protecting yourself from personal liability with Ashley Morgan of Ashley F. Morgan Law. Thanks for joining us today! Kara loves connecting with special guests and teaching real estate agents how to run their business like a real business. Like in any business, it’s important to protect yourself and your personal assets from liability. Most importantly, you need to separate your expenses. Ashley gives some great tips for how to set up separate personal and business accounts. Have a separate account for your business and pay yourself and your business expenses out of that account. If you have to have a credit card for your business in your own name instead of your business’s name (for credit reasons) make sure that you treat it only as a business account. Ashley advises small businesses to make sure they have access to people on their team to set them up for success. Here’s a run down of the help you’ll need: You need a lawyer to make sure that your doing everything properly and that you’re incorporated. There are a few different tax classifications to consider. You need a CPA. Knowing that it’s easier to do things correctly from the start than it would be to fix it later on, Ashley and Kara encourage you to get assistance with your taxes if you can. That being said, if you have found yourself in trouble with the IRS here are two solid tips: 1. File your taxes even if you don’t have the money to pay them. The reason being that you’ll be penalized more for not filing than you’ll be for owing. 2. Try to pay your taxes moving forward and the IRS will be more willing to help you settle your past balance. Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements. Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content. You can reach Ashley Morgan at 701-880-4881. She practices law in Hernan, Virginia. Her e-mail address is ashley@afmorganlaw.com You can follow her on IG or Twitter @afm_law Have a great day and we’ll see you again in Episode 007!
Tips For A Successful First Year – Ep 004 – by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD004.mp3Thanks for tuning in today to The Real Deep Dive Podcast Episode 004! Today we are diving deep into running your real estate business like an actual business with Cathi Coridan of Keller Williams McLean. Join us! In just one year since Cathi Coridan began her Moseley real estate course she has closed, or has under contract, a volume of 2.6 million. She is here to teach us tips for how to have a successful first year as a real estate agent. Cathi comes from a family of real estate agents. She enjoys talking to new people and she is committed to serving people who are transitioning in their life. She networks with a lot of people so she can meet those who are buying their first home or buying their retirement home. One of her tips to success is holding effective open houses and she holds a lot of them. In a time when open houses may not be seen as the most effective form of marketing, she’ll hold open houses three weekends in a row so she can learn about the area first hand and get good contact information. In all things she remembers that it’s about her clients needs, not her own. Listen in to learn more about how she has built her incredible business in such a short time. Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements. Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content. You can reach Cathi Coridan at Sold by Cathi.com or via phone at 703-971-7237 for the McLean, Virginia Real Estate Market. She also has a Vlog on Facebook called Transition Tuesday. Reach out to her on Linkedin as well! Have a great day and we’ll see you again in Episode 005!
How To Plan An Event For Your Real Estate Business (and a FREE checklist)
By: Kara Macdonald October 9, 2018 Realtors, are you having regular events? If you aren’t, you are missing opportunities. Whether it’s an open house, a client appreciation event or a happy hour, you should be having some kind of consistent event to connect with your community and clients. I have held hundreds of events over the past 5 ½ years. In this post, I will explain my process. Step One: Decide what kind of event you want to have. Some ideas include movie nights, autumn festivals, happy hours, homebuyer seminars and open houses. Step Two: Pick a date & time. Keep in mind you almost always need 30 days to promote (except for open houses). Step Three: Decide on a budget. Step Four: Decide on a venue (this will usually depend on the budget). Step Five: Decide if you want a photographer. You can hire an amateur photographer for about $100/hour. Being able to add the event pictures to Facebook and other social media channels afterwards is priceless. Hopefully, you can tag most of the people that attend, which gets you so much extra exposure. This expense is non negotiable for me. Step Six: Identify sponsors. As an agent, you refer a lot of business to a lot of different companies. As your title partners, lender partners and home inspectors to chip in. Be sure to keep your sponsors in the loop at all times. If it makes sense, ask them to help you promote the event. Step Seven: Decide whom you are going to invite. Step Eight: Decide how you are going to invite people. If you do an electronic invitation, you can use a service like eventbrite, evite or punchbowl. If you have a larger budget, you can create a postcard or invitations to mail. You should also promote your event on social media. In addition to sending an electronic invitation out to your database, create a Facebook Event (you can insert the link to evite or eventbrite into the Facebook Event so people are redirected from Facebook and all your registrants are in one place) and share it regularly on Facebook, Instagram, anywhere you are active online. Step Nine: Decide if you need any marketing materials. Think through the event. Picture yourself there. I have a stand up banner that I invested in about three years ago. The cost was approximately $475.00. Perhaps you want to give people a parting gift of some kind. The last thing you want is to realize you need something three days before the event and it’s too late or it will cost you three times as much to get it rushed. Step Ten: Make a list for “other” items. Depending on what kind of event you are having, some things you might need are name tags, pens, food (perishable and non-perishable), balloons, utensils, napkins, plates, drinks (alcoholic and non-alcoholic), games for kids, games for adults and brochures. One more thing to consider is audio visual equipment. If you’re going to be doing a presentation, ask the venue if they have A/V and make sure to ask the cost. Some venues include it in their fee to use the space. If they charge extra, you’ll want to know the amount ahead of time so you can decide if it’s in your budget. If you’re going to be doing a lot of events, it may be worth it to invest in your own projector and screen. Step Eleven: Shop for everything in step nine. Think through every aspect of the event AGAIN. Step Twelve: HAVE THE EVENT & ENJOY YOURSELF! The less nervous you are, the more people will be attracted to you and want to work with you in the future. Step Thirteen: FOLLOW UP! Send a very nice, hand-written card to every guest that attended. If there are any nice pictures from the photgrapher, I would print them and include them with the card. Step Fourteen: Post the pictures. Create an album on your Facebook Business Page. Upload all the pictures, add descriptions and tag people. Share the album to your personal timeline and say something like “Thank you to everyone that came out to our first annual __________________ event. We had lots of fun and look forward to doing it again next year.”. Two years ago, I created a Client Appreciation Party Checklist. It could be adapted to use for any event but it’s best for a client party. Once you add the date of the event, it calculates timelines for each thing you need to do for a successful event. Get your free copy below. [/et_pb_text][et_pb_text _builder_version=”3.5.1″] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Hard Truths About Why Most Agents are Mediocre | Ep 15 | by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/RDD015.mp3[et_pb_section bb_built=”1″ _builder_version=”3.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#c1232c” background_color_gradient_end=”#c1595e” background_color_gradient_type=”radial” background_blend=”darken” box_shadow_style=”preset1″ box_shadow_horizontal=”7px” box_shadow_vertical=”6px” box_shadow_blur=”27px” custom_padding=”50px||36px||false|false” animation_style=”fade” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1208px” _builder_version=”3.5.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” filter_brightness=”96%” mix_blend_mode=”hard-light”][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.5.1″ text_font_size=”50px” header_text_align=”center” header_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” text_line_height=”1.1em” text_text_shadow_style=”preset3″ animation_style=”fade” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_font_size=”50px” header_3_font_size_tablet=”40px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” header_2_font=”|600|||||||” header_2_font_size=”50px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone”] Hard Truths About Why Most Agents are Mediocre | Ep 15 | by Pruitt Title [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.5.1″ align=”center” src=”https://karamacdonald.trackableresponses.com/wp-content/uploads/2018/10/9.26.18-Kendyl-Young-015.jpg” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”36px|0px|52.75px|0px|false|false” prev_background_color=”#000000″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] Welcome to The Real Deep Dive Podcast brought to you by Pruitt Title. Your host is Kara Macdonald and today she is joined by guest Kendyl Young from Glendale Diggs. We’re doing a kind of East Coast meets West Coast thing on the show today and it’s a riot. We’re so glad you tuned in! Kara and Kendyl are talking about title companies. Famous for asking, “what do you actually do?” Kendyl is known for her frankness in the industry. Kara and Kendyl also dissect the giant lie that has been sold to many real estate agents. This explains why there are so many mediocre real estate agents entering the ranks every year and especially, why they stay. They are told that they are just one conversion training convention away from becoming a top agent. Kendyl scouts great real estate talent for her title company. the traits that make a great real estate agent aren’t as simple as you think. Kendyl looks for people who are professionals, people who have great experience and who have aspirations to be awesome, not aspirations to be rich. Kendyl Young serves Glendale, California and the Northern Los Angeles Valley. You can find her on Facebook: https://www.facebook.com/kendylyoung or on her website: http://glendalediggs.com/meet-the-team/kendyl-young/. She can also be reached by email: kendyl@glendalediggs.com Look for her on Twitter and Instagram @GlendaleDiggs.com [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
How to Become the CEO of Your Life – Ep 014 – by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD014.mp3[et_pb_section bb_built=”1″ _builder_version=”3.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#c1232c” background_color_gradient_end=”#c1595e” background_color_gradient_type=”radial” background_blend=”darken” box_shadow_style=”preset1″ box_shadow_horizontal=”7px” box_shadow_vertical=”6px” box_shadow_blur=”27px” custom_padding=”50px||36px||false|false” animation_style=”fade” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1208px” _builder_version=”3.5.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” filter_brightness=”96%” mix_blend_mode=”hard-light”][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.5.1″ text_font_size=”50px” text_line_height=”1.1em” text_text_shadow_style=”preset3″ header_font=”|600|||||||” header_text_align=”center” header_text_color=”#ffffff” header_2_font=”|600|||||||” header_2_font_size=”50px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_font_size=”50px” header_3_font_size_tablet=”40px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” animation_style=”fade”] How to Become the CEO of Your Life – Ep 014 – by Pruitt Title [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image src=”https://karamacdonald.trackableresponses.com/wp-content/uploads/2018/09/9.26.18-014Tara.jpg” align=”center” _builder_version=”3.5.1″ /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”36px|0px|52.75px|0px|false|false” prev_background_color=”#000000″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] Hello and welcome to the Real Deep Dive Podcast with Kara Macdonald! On today’s show, we’re talking about how to become the CEO of your own life. Kara is joined by Tara Houston. Tara is a positive influences and a successful Real Estate Broker in Maryland, DC and Virginia. She leads agents to create success at EXP Realty. EXP Realty has grown leaps and bounds and was named one of the top places to work in that area by the Washington Post. Tara comes from a family of real estate investors. She also worked for many years in education as a teacher and a principal. Tara is also a Co-Author. To be the CEO of your own life you must adopt a leadership mindset,
Authenticity Matters – Ep 013 – by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD013.mp3[et_pb_section bb_built=”1″ _builder_version=”3.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#c1232c” background_color_gradient_end=”#c1595e” background_color_gradient_type=”radial” background_blend=”darken” box_shadow_style=”preset1″ box_shadow_horizontal=”7px” box_shadow_vertical=”6px” box_shadow_blur=”27px” custom_padding=”50px||36px||false|false” animation_style=”fade” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1208px” _builder_version=”3.5.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” filter_brightness=”96%” mix_blend_mode=”hard-light”][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.5.1″ text_font_size=”50px” text_line_height=”1.1em” text_text_shadow_style=”preset3″ header_font=”|600|||||||” header_text_align=”center” header_text_color=”#ffffff” header_2_font=”|600|||||||” header_2_font_size=”50px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_font_size=”50px” header_3_font_size_tablet=”40px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” animation_style=”fade”] Authenticity Matters – Ep 013 – by Pruitt Title [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image src=”https://karamacdonald.trackableresponses.com/wp-content/uploads/2018/09/13.jpg” align=”center” _builder_version=”3.5.1″ /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”36px|0px|52.75px|0px|false|false” prev_background_color=”#000000″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] Hello and welcome to the Real Deep Dive Podcast with Kara Macdonald! On today’s show, we’re diving into being authentic on social media. Kara is joined by Kim Garst, powerful marketing strategist and author of “Will the Real You Please Stand up.” Authenticity on social media is important in any industry, but it’s especially crucial in real state because our primary goal on social media is lead generation. Think of how you would interact talking with people at a party. You’d never start a real life conversation by mentioning the 20% off promotion on your website; you’d find something you both have in common to talk about. That’s how social media conversations should be, too. Business comes later – relationship first. This is why posting pictures of your food works. Many people resist this blurring of the lines of business and personal life, but we have to be relatable. Kara and Kim discuss how to handle a branding mistake with course correction when you’ve realized one of your posts doesn’t align with your values. The truth is, people love it when we “own our stuff” because they feel connected to us. It’s relatable; everyone makes mistakes. Speaking of connections, Kim says the term “community” is overused and misunderstood. Community isn’t people connecting with you as the leader, but people connecting with each other. Back to social media: one mistake real estate agents make is lack of strategy. You have to have an actual social media plan. The goal is to move people back to your site so they are on your turf and can give you their email address. In the social space we’re fighting for attention constantly. So, when you move to a place where you’re giving them value through email – that’s a one-on-one experience – instead of having all of those competing messages on social media. Kim recommends Click Funnels and Lead Pages as great email-list-building resources which both have pre-formatted pages. Remember, you can outsource some aspects of social media, but it shouldn’t be handed over completely. Don’t turn over that role of messaging to someone who may not understand your brand. Kim’s expertise is in shortening the learning curve for entrepreneurs. Check her out at KimGarst.com to make complex things simple. Today’s episode is brought to you by Pruitt Title. Pruitt Title is an independent title company licensed in MD, DC and VA. For more information, visit www.pruitt-title.com or call 571-432-9382. Links: Kim’s book Will the Real You Please Stand up Pruitt Title Kara Macdonald We’re excited to announce an upcoming event for Real Estate Agents in the DC area called REBAR Camp Nova. Join us on Thursday, September 20, 2018 from 9:30 AM – 4:30 PM EDT for a very informal and very free technology conference. Mark your calendar! Location of REBAR Camp NOVA: Workhouse Arts Center 9518 Workhouse Road Lorton, VA 22079 [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Overcoming Obstacles – Ep 012 – by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD012.mp3[et_pb_section bb_built=”1″ _builder_version=”3.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#c1232c” background_color_gradient_end=”#c1595e” background_color_gradient_type=”radial” background_blend=”darken” box_shadow_style=”preset1″ box_shadow_horizontal=”7px” box_shadow_vertical=”6px” box_shadow_blur=”27px” custom_padding=”50px||36px||false|false” animation_style=”fade” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1208px” _builder_version=”3.5.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” filter_brightness=”96%” mix_blend_mode=”hard-light”][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.5.1″ text_font_size=”50px” text_line_height=”1.1em” text_text_shadow_style=”preset3″ header_font=”|600|||||||” header_text_align=”center” header_text_color=”#ffffff” header_2_font=”|600|||||||” header_2_font_size=”50px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_font_size=”50px” header_3_font_size_tablet=”40px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” animation_style=”fade”] Overcoming Obstacles – Ep 012 – by Pruitt Title [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image src=”https://karamacdonald.trackableresponses.com/wp-content/uploads/2018/08/12.jpg” align=”center” _builder_version=”3.5.1″ /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”36px|0px|52.75px|0px|false|false” prev_background_color=”#000000″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] Hello and welcome to the Real Deep Dive Podcast with Kara Macdonald! On today’s show, we’re diving into overcoming a personal struggle while still running your real estate business. Kara is joined by Tiffany Weaver, someone who has done that very thing, and she is one of the most authentic and kind women Kara knows. The past four years have not been easy for her, but as you will hear in this episode, she got through it, continued to build her real estate business and totally came out on the other side with flying colors. Tiffany says that when you go through a personal struggle, you realize that the people who are happy for your success are your people. On the other hand, if you have people in your life who aren’t cheering you on, they are not your people. Delete them from your life. As real estate agents we think we have to stay connected to everyone in order to build this amazing network, and it’s just not true. If you have Facebook friends who never even “like” your great moments, they’re not going to give you a referral, you don’t want their mojo. You can still find success in your business! Tiffany faced a difficult divorce and a move and she was still able to get referrals and double her business that year because she worked really hard and stayed positive. She’s an overcomer! Tiffany has been a licensed real estate agent since 2013 and she services the Hampton Roads / VA Beach area. Give her a call at 804-824-4871. Today’s episode is brought to you by Pruitt Title. Pruitt is an independent title company licensed in MD, DC and VA. For more information, visit www.pruitt-title.com or call me at 571-432-9382. Links: Tiffany Weaver Pruitt Title Kara Macdonald We’re excited to announce an upcoming event for Real Estate Agents in the DC area called REBAR Camp Nova. Join us on Thursday, September 20, 2018 from 9:30 AM – 4:30 PM EDT for a very informal and very free technology conference. Mark your calendar! Location of REBAR Camp NOVA: Workhouse Arts Center 9518 Workhouse Road Lorton, VA 22079 [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
The Mind Blowing Benefits Of Creating Content – Ep 011 – by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD011.mp3[et_pb_section bb_built=”1″ _builder_version=”3.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#c1232c” background_color_gradient_end=”#c1595e” background_color_gradient_type=”radial” background_blend=”darken” box_shadow_style=”preset1″ box_shadow_horizontal=”7px” box_shadow_vertical=”6px” box_shadow_blur=”27px” custom_padding=”50px||36px||false|false” animation_style=”fade” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1208px” _builder_version=”3.5.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” filter_brightness=”96%” mix_blend_mode=”hard-light”][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.5.1″ text_font_size=”50px” header_text_align=”center” header_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” text_line_height=”1.1em” text_text_shadow_style=”preset3″ animation_style=”fade” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_font_size=”50px” header_3_font_size_tablet=”40px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” header_2_font=”|600|||||||” header_2_font_size=”50px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone”] The Mind Blowing Benefits Of Creating Content – Ep 011 – by Pruitt Title [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.5.1″ align=”center” src=”https://karamacdonald.trackableresponses.com/wp-content/uploads/2018/08/11.jpg” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”36px|0px|52.75px|0px|false|false” prev_background_color=”#000000″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] Welcome to the Real Deep Dive Podcast with Kara Macdonald. Today’s episode features special guest Christy Edgar, creator of Content Accelerator and writer at Inman. Professionals in other industries seem to have shifted to the creation-of-content aspect of their career perhaps better than real estate agents, but we’re waking up to the tremendous benefits that can come from committed, regular content. Blogging, vlogging, social media, podcasting, etc. Learn why you should you have your own personal website in addition to your website through your brokerage. Kara and Christy explain exactly how to go about getting your own and the sweet spot for how much to spend to get the mobile accessibility you need, but not the extra bells and whistles you don’t need. Blogs should contain a minimum of 300 words so google will recognize it as new content. 2000 word blogs, long form content can really help your SEO, too. Think of your blog as an advice column. If you don’t feel confident in your own writing abilities, don’t let that stop your from blogging. Honestly, you’re not alone. Many bloggers hire a a copy editor from a freelance website or they can even commission high-quality content from their network of friends, family and colleagues. Christy reminds us that everyone knows and English major. Vlogs can be used in addition to blogging or they can stand alone. Facebook Live and Instagram Live are great platforms for vlogging. Then you can download your video and also upload it to your Youtube channel. One aspect of video creation that tends to concern people is thinking that they don’t look polished enough. Please don’t let that hold you back. Your authenticity is actually a strength in making connections. Please can see what it’s really like to work with you in real life. This is so much more effective than a staged broadcast journalism production. Instagram Television (IGTV) is a really undersaturated video platform. “Digging in to something like that and being one of the first ones in your market who is out their producing content – people want to watch and you really have an opportunity right now to build in a pretty new platform and that’s a really cool thing.” Are you interested in the future of Facebook amid all of the recent legal and privacy issues? Tune in to hear Christy’s take on whether you should still maintain a business Facebook page. Also, learn some strategies for boosting your Facebook ads. With all of this Kara explains that everyone wants to learn about lead generation but we sometimes procrastinates starting the very thing that will help us with leads. She says this happens to her sometimes, too. She thinks it’s going to be difficult, but once she dives in and immerses herself in learning the new material, she’s always so happy she did. It either pays off for her business or she realizes that it may not be for her, but at least she found out for herself and it wasn’t ever as intimated as she thought it would be. Learn about the awesome tool that Christy swears by called the Hashtag Generator App. You’ll love it! Christy’s Content Accelerator program is amazing! She writes organic content for you, two 1000-word posts each month with built-in personalized fields and two outlines for those blogs so that you can write your own. You also get membership into a private coaching program with Christy for $297. A content marketing plan like this would be very expensive if you look around out there, but Christy honestly just wanted to help people. It’s a pretty-intensive content plan all done for you. It’s the difference between ice cold leads and warm leads. Feel free to reach out to Christy to chat with her more about her program by calling her at 571-334-5247. Above all, be patient, put out content regularly and ask for reviews on every single transaction. Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements and REBAR Camp Nova. Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content. We’re excited to announce an upcoming event for Real Estate Agents in the DC area called REBAR Camp Nova. Join us on Thursday, September 20, 2018 from 9:30 AM – 4:30 PM EDT for a very informal and very free technology conference. Mark your calendar! Location of REBAR Camp NOVA: Workhouse Arts Center 9518 Workhouse Road Lorton, VA 22079 Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content. Have a great day and we’ll see you next time in Episode 012! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Apps To Increase Productivity – Ep 010 – by Pruitt Title
http://traffic.libsyn.com/yourfavoritetitlelady/REDD010.mp3[et_pb_section bb_built=”1″ _builder_version=”3.5.1″ use_background_color_gradient=”on” background_color_gradient_start=”#c1232c” background_color_gradient_end=”#c1595e” background_color_gradient_type=”radial” background_blend=”darken” box_shadow_style=”preset1″ box_shadow_horizontal=”7px” box_shadow_vertical=”6px” box_shadow_blur=”27px” custom_padding=”50px||36px||false|false” animation_style=”fade” next_background_color=”#ffffff”][et_pb_row use_custom_width=”on” custom_width_px=”1208px” _builder_version=”3.5.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” filter_brightness=”96%” mix_blend_mode=”hard-light”][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.5.1″ text_font_size=”50px” header_text_align=”center” header_text_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” text_line_height=”1.1em” text_text_shadow_style=”preset3″ animation_style=”fade” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_font_size=”50px” header_3_font_size_tablet=”40px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” header_2_font=”|600|||||||” header_2_font_size=”50px” header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone”] Apps To Increase Productivity – Ep 010 – by Pruitt Title [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.5.1″ align=”center” src=”https://karamacdonald.trackableresponses.com/wp-content/uploads/2018/07/010.jpg” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”36px|0px|52.75px|0px|false|false” prev_background_color=”#000000″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] You’re listening to the Real Deep Dive Podcast With Kara Macdonald Episode 010, brought to you by Pruitt Title! We’re excited to announce an upcoming event for Real Estate Agents in the DC area called REBAR Camp Nova. Join us on Thursday, September 20, 2018 from 9:30 AM – 4:30 PM EDT for a very informal and very free technology conference. Mark your calendar! Location of REBAR Camp NOVA: Workhouse Arts Center 9518 Workhouse Road Lorton, VA 22079 Today we are diving deep into apps with Kristy Hairston, Real Estate Agent and Trainer. Kristy is an expert on time saving and cost-effective apps that help agents. We are so excited to share our discussion with you today! Folio is a great app to manage transactions and reminders, especially for your buyers. G-Board is a keyboard app for iPhone users that lets you swipe instead of type (a feature that android users already have) and gives you options for sending someone google maps and send a gift or pay someone right from the text composition platform. Boomerang lets you manage your e-mail communication in several ways. You can schedule e-mails to go out at a certain time. Kristy uses this when she is writing emails late at night, but she doesn’t want them to go out until the morning. If you send a message to someone and they don’t open it within a certain amount of time, Boomerang will move that message back up to the top of their inbox until they open it and it will notify you all along the way. This was a game changer when we were in a short sale market, but even now it’s super helpful. For lead generation two great apps are Five Street is a great app to manage transactions and reminders, especially for your buyers. 5 Street and Open Home Pro. Canva lets you create flyers, post cards, presentations and signatures. There are great templates and you can use either the desktop or app version. Hootsuite and Buffer are just amazing for scheduling social media posts. You should still log in daily and engage, but batching the posts is a game changer! Did you know that this app will you can take a picture of a house key and make it for you? Another great app for buyers is Centriq. It sends push notifications and reminders for the home buying process so your clients can stay organized and you don’t need to hire an assistant to do it! If you would like to create some beautiful photos of a staged home, but your seller cannot afford to actually stage their space you should use Box Brownie. Feel free to reach out to Kristy Hairston to learn more about apps that can save you time and money as a real estate agent! Kristy can be reached at: kristyhairston@gmail.com Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements and REBAR Camp Nova. Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content. Have a great day and we’ll see you next time in Episode 011! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]