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By: Kara Macdonald October 9, 2018 Realtors, are you having regular events? If you aren’t, you are missing opportunities. Whether it’s an open house, a client appreciation event or a happy hour, you should be having some kind of consistent event to connect with your community and clients. I have held hundreds of events over the past 5 ½ years. In this post, I will explain my process. Step One: Decide what kind of event you want to have. Some ideas include movie nights, autumn festivals, happy hours, homebuyer seminars...

If you’re looking to raise your Instagram game, this feature might just be a game-changer. By Kara Macdonald June 12, 2018 It’s tough to keep up with the ever-changing social media landscape. Between movements to abandon social media altogether, ever-changing permissions and features on existing platforms, and the seemingly endless parade of brand new platforms, it’s difficult to know what’s worth your time. Add to that the question of which platforms actually get conversions, and you may be suffering from social media paralysis. But one platform is the current darling...

Real Estate and Instragram go together like peanut butter and jelly. So why aren’t more agents using the platform? I believe one reason is they struggle with what to post. But I have good news! As a Realtor, the opportunities are endless. You tour homes, have listings and are in the community all the time! All you need to do is start being more aware. See three examples of posts below and how to craft them to remind people you are an agent. Plants, Trees & Flowers Next time you...

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”30px|0px|52.75px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”3px|0px|26.2344px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]Instagram and real estate go together like bread and butter. Instagram is a photo sharing app. Real Estate is extremely visual. It only makes sense for a Realtor to be on Instagram. In this article, I will share five easy things you can do now to be WAY ahead of the competition. This article assumes you have the app on your phone. Revise Your Username It should be obvious that you are a realtor. Great examples are...

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”30px|0px|52.75px|0px|false|false”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|0px|26.2344px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.5.1″]From December 2017 to December 2018, I will be taking a REAL DEEP DIVE into a different topic each month. As a marketing consultant for real estate agents and the Vice President of Pruitt Title, a title company in the DC metro area, I am acutely aware of the many areas in which realtors struggle and desire change. I have chosen 13 topics to take a deep dive into that I am confident will help agents both...